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  • A Nation Surrounded by War

    The story of Switzerland during World War I and World War II is one of the most fascinating chapters in modern European history. Situated at the heart of the continent and bordered by some of the era’s major powers, Switzerland found itself surrounded by conflict while attempting to remain outside it. The country’s policy of…

  • The History of the Glacier Express

    A Journey That Became a Legend Few rail journeys capture the imagination quite like the Glacier Express. Often described as the world’s slowest express train, it glides through some of the most spectacular landscapes on Earth, linking the famous mountain resorts of Zermatt and St. Moritz across the heart of Switzerland. For many travelers, the…

  • The History of Swiss Watches

    The Ticking Heart of Swiss Identity Few products are as closely associated with Switzerland as watches. For more than four centuries, Swiss watchmakers have earned a reputation for precision, craftsmanship, innovation, and reliability. Today, Swiss watches are worn by presidents, explorers, athletes, business leaders, and collectors around the world. Their reputation extends far beyond simple…

  • Why Cowbells Are Important in Switzerland

    The Sound That Echoes Across the Alps Few sounds are more closely associated with Switzerland than the ringing of cowbells. Visitors arriving in the Swiss Alps often hear them before they see the animals themselves. The gentle rhythm of bells drifting across green meadows has become one of the country’s most recognizable sounds, woven deeply…

  • Swiss Alpine Farming Traditions Through the Centuries

    Life Above the Valleys Long before Switzerland became known for banking, luxury watches, and world-famous mountain railways, its identity was shaped by people who lived high among the Alps. Across steep valleys and rugged mountain slopes, generations of farming families learned how to survive in one of Europe’s most challenging landscapes. Their methods, traditions, and…

  • Swiss Hotels See July Recovery as Domestic Travelers Lift Overnight Stays

    Switzerland’s hotel industry recorded a modest improvement in overnight stays in July, offering a pause after several months of weakening demand. Preliminary figures from the Federal Statistical Office show that hotel overnight stays increased 0.3% from July 2025, with stronger demand from residents offsetting another decline among international visitors. The July result was notable because…